The latest buzz word within the e-commerce space is a hyperlocal system.

The concept is although new but due to the large internet penetration, the world isn’t new to it anymore.

A hyperlocal business may be a platform to enable local offline businesses to succeed in achieving their targeted customers ensuring delivery within a very short time. The service ambit of a hyperlocal business could fall anywhere ranging from a couple of meters to some kilometers from the placement of the business.

Hyperlocal websites can target very specialized topics—i.e., stories and problems with interest only to people during a very limited area.

In recent years hyperlocal websites are created to enable the concepts of the Sharing economy or Collaborative consumption.

While there are various ways during which hyperlocal content is being created and published, blogs became a key part of the hyperlocal ecology.

More recently, the term hyperlocal has become synonymous with the group use of applications on mobile devices and GPS technology.

Hyperlocal GPS mobile apps, specifically, change the character of human interaction with their environment by providing a way faster, richer, and relevant source of data.

The mobile Internet data connection available to hyperlocal apps allows GPS location data to be fused with Internet data to enhance the choice process of the user.

Real-time internet awareness of an individual’s precise location in time allows people and entities to consume or deliver hyperlocal content that is relevant to specific individuals at very small time scales.