Recent advancements in technology have given manufacturers the opportunities to sell, market, and connect with customers and prospects more efficiently and effectively than ever before.

Where tools like carefully-crafted, mobile-friendly websites, ERP and accounting systems, and social media marketing were once considered a competitive advantage, they’re now the linchpins that hold a complete business together. B2B companies are quickly recognizing the requirement of another cornerstone that will change the way they are doing business: B2B software solutions.

What is B2B software used for?

As a manufacturer, if your customers are independent retail stores, retail chains, c-stores, or distributors, you are selling business-to-business (B2B). Sales, marketing, accounting, and support software all assist you to serve your business customers in the absolute best way – and that’s exactly what the term “B2B software” refers to.

B2B software solutions include CRM, order taking, merchandising software, B2B e-commerce platform, special “members only” portals, and customer service applications. reckoning on specific business needs, B2B software solutions can unify your CRM, customer data, inventory, ordering, and payments in a single platform. And because of rapidly advancing mobile technology, vendors of B2B platforms are now making it as easy to work on-the-go as sitting in an office, with no loss of functionality.

B2B Sales Software and the Customer Experience

There’s no doubt that B2B solutions are a significant tool for optimizing your business operations, but what value do they supply your customers?

According to a recent key account survey from McKinsey and Company, larger companies value service, support, and also the overall sales experience more so than price, even without explicitly realizing it. with that in mind, you’ll be able to utilize B2B technology to suit their expectations of a seamless experience:

• Allow for self-servicing: Research shows 2 out of 3 people would rather find ways to help themselves rather than talk to a representative. It’s quicker and more convenient, plus it reduces the workload of your reps. 

B2B solutions can automate ordering, manage inventory, provide a knowledge base, and offer other features that will save them valuable man-hours and cause you to appear more favorable. And while cutting off opportunities to strengthen the human connection might sound like a bad idea, remember to think like a customer and deliver the experience they want. You’ll be glad you did.

• Increase Sales Reps’ Mobility: The sales industry continues to shift its emphasis on mobility, and B2B solutions are transforming with it. In today’s mobile-driven environment, there’s no reason traveling sales reps shouldn’t be able to access all the information they need from a smartphone or tablet. Place orders immediately, seize upsell opportunities, check inventory levels, send emails, search customer information – it can all be integrated into one easy-to-use mobile order taking software. When you arm your reps with the same in-office arsenal of sales tools out in the field, they can serve their customers at the moment without the fear of missed opportunities.

Selling in a B2B environment presents its own set of unique challenges that are typically avoided when coping with casual consumers. Sales reps face longer sales cycles and must fuel the interests of multiple decision-makers, spark the correct solutions to suit their needs, and continue to tend to the relationships long after making the initial sale. B2B solutions facilitate the whole sales process to take care of healthy ongoing relationships, promoting longer customer lifetime.

B2B Commerce Software’s Role in Your Company

Aside from the direct benefits to your customers, consider how leveraging the proper B2B solutions can stifle your competition. Technology has made it easier than ever for competitors to enter new markets, and you can bet they’re capitalizing on opportunities made possible by software advancements. New and better ways to serve your customers assist you to remain on the sting of innovation, instead of becoming a “look-alike” player. If you don’t protect your territory – or at least remain par with competitors – their rapid growth could signal your slow decline.

As a business selling to other businesses, you understand the needs, desires, and challenges a growing company encounters. B2B software platforms help you address these pain points whilst enabling you to take advantage of opportunities that differentiate and provide you with a competitive edge. And that’s the mission B2B software accomplishes.

Benefits:

• No more notebooks and paper orders

Turn your manufacture into a paperless environment, while maintaining manufacturing traceability and collecting essential productivity data.

• Make real-time changes

Accurately predict order completion and delivery times based on the manufacturing process and historical data.

• Working time and RFID system

Track time each worker spends on tasks, avoid lateness, see where bottlenecks appear.

• Regain control over processes at the production hall.

No more late-night phone calls, neglecting your family to monitor work. Now, you can always see what’s being produced, by whom, how long it takes, and if it’s efficient enough.

• Employees always know how and what they should produce.

From anywhere in the world, you’ll be able to create a work schedule, which can be projected at the production hall. It’s user-friendly and tasks are accompanied by photos, documentation, drawings, and technical notes.

• Collect information about products within the easiest possible way.

No more notebooks and paperwork cards. Simple online templates help your employees to register work progress and you’ll be able to see it immediately from anywhere in the world. We also operate RFID-based key fobs.

• Work history and work efficiency right ahead of you.

With the assistance of production management software, you will be able to learn how long it really takes to make your product, what has been already produced, by whom, when, and how efficient was the whole process.

• Production always in your pocket 

Now, you’ll be able to continue your holiday, spend time together with your family every evening, without concern about your business. From now on your production management software is always to be accessed from your smartphone, at the swipe of your finger!